Whether your business has been around for years or you just opened your doors yesterday, you’ll need consumers to know your brand. Without brand recognition, your business will not be able to expand into new markets; consumers need to be aware of your brand and the kind of benefits and services you provide. One of the best ways to increase brand awareness is a corporate overview video. If you want to make a corporate overview video production in Miami, there are a number of ways People First Media can help. But what exactly is a corporate video? What are the benefits for your brand? And how can you make a video production in Miami? We will answer all of these questions and more, but first let’s look at what kind of information you should include in a corporate overview video.
What is a Corporate Overview Video?
A corporate overview video provides a snapshot of your brand. It includes the primary elements of your business, your messaging, and the brand image that you wish to convey to your consumer demographic. When you’re preparing to shoot a corporate overview video, you must ask yourself (or your corporate team) the following questions:
- What benefit do we provide to consumers?
- What is our primary demographic?
- What is our corporate story?
- How can we convey our corporate story concisely?
- Where and how will consumers engage with this video?
Once you’ve answered these questions, you will have a better idea of how to proceed. But you may still be wondering if a corporate video is really necessary. For the vast majority of corporations, a corporate video overview is a necessity.
What are the Benefits of a Corporate Overview Video?
There are a number of benefits for corporations that choose to produce a corporate overview video. They have been a staple of corporate marketing for years, and continue to be an effective method of increasing brand recognition. So, let’s take a look at a few of the benefits of producing a corporate overview video:
- Increase brand recognition- As previously stated, corporate overview videos are often the first glimpse that consumers get of your business. It allows your business to spread awareness of your brand, services, and business practices.
- Beef up your corporate website- Without a corporate overview video, business websites can feel stale, bland, or simply lacking in information. A corporate overview video provides vital information to visitors of your site in an engaging, concise format.
- Focus your branding- Even the act of making a corporate overview video can be beneficial to your business. A corporate overview video forces you to focus your messaging and get to the core of your brand’s image.
- Better client retention- A corporate overview video showcases the best and most important parts of your business. This can remind existing clients why they picked you in the first place, and encourage them to continue working with you in the future.
Shooting a Corporate Overview Video Production in Miami
Are you interested in shooting a corporate overview video in Miami? If so, People First Media can help you get started and see your project through to the end. People First Media is a boutique video production company serving clients in Miami, Fort Lauderdale, and Fort Myers. You can see a sample of our work right here. For more information, check out our website today!