Man filming videos in 4k

Why Does Your Business Need to Implement 4k in its Video Marketing Strategy?

One of today’s most dynamic ways to raise awareness for your products and services is through video marketing, and in recent years 4K video technology has become extremely popular in consumer markets.

Understanding 4k video

Videographers commonly use 4K video resolution in digital cinema with an image resolution of 4096 x 2160 pixels. It’s the highest viable HD video quality one can presently attain.

Less expensive large-screen televisions typically have a resolution of 1080i and 720p.  4K is 4x the pixel resolution of 1080p and two times the line resolution. It’s becoming more and more well established each day in home theaters and consumer use. Streaming 4K video, you’re getting a high definition image that’s crisper and with brighter colors.

Consistent and effective video marketing in 4K

More than half of the potential clients and customers out there want to consume video content from a brand they support, such as yours.  Therefore it’s no stretch to affirm that video marketing is worth every dollar spent and a top means to market your products and services.

Video marketing can require little investment. For example, platforms like YouTube and social media platforms such as Instagram and Facebook are free.  Post video content on your products and services and reach thousands of potential clients and costumers.

The importance of utilizing 4K video today

There are certainly lots of ways to leverage content, and as video marketing continues to grow with such a profitable return on investment, it’s crucial to stand out from the crowd. Creating 4k video content can have a massive effect on reaching customers and bring brand awareness to your company.

When releasing videos online or on television, there’s no telling the size screen the viewer will be using to watch your content.

Televisions are getting bigger every year. Standard 1080p HD will look decent enough on screens of up to 65″ or so, but on displays that are larger than that, 1080p can appear grainy and low quality. A majority of new television buyers are going with 70″ – 80″ 4K televisions that require 4K resolution video to display to the best of it’s potential. They invest in 4K TVs because they want to consume 4K quality video.

These days people are more sophisticated than ever. They can recognize when a business pushes out content that isn’t up to the current standard. If your videos don’t provide that high quality, it can have a not-so-great impression on your company.

Get Rolling with 4K video

Choosing the best 4K camera for your video marketing campaign is based on a few different factors. Think about the types of videos you aim to produce, the outlets you will upload them to, and how often.  It’s wise to invest in a 4K video camera to produce professional 4K quality as opposed to using a cell phone with that potential. The price of 4K cameras ranges from a couple of hundred bucks to several thousand.

Here are five professional-grade 4k cameras you can start researching now:

  • Sony a7S
  • Sony PXW-FS7
  • Panasonic Lumix DMC-G7
  • Canon EOS C300 Mark II
  • Sony PXW-FS5

4K From here on out

Avoid getting left behind — 4K video has arrived on the market, and it’s not going anywhere. Now is the time to transition your video marketing campaigns to 4K. The number of consumers investing in 4K TV’s grows each day.

Ready to take the 4K step?

Look no further than Moving Picture Rental for your 4K video shoot.  We have a professional production crew for your project. Take your video marketing strategy to the next level and get to us for a free quote.

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