Regular company meetings are an essential part of business success in today’s business world. And while business owners know the significance of these meetings, they often find them to be a necessary evil. This is because most company meetings are nothing more than a series of PowerPoint presentations that bore both the presenter and the audience.
But there is a way to make company meetings more interesting, engaging, and effective: by adding video. If you haven’t yet, here are five reasons you should consider adding video to your next company presentation.
1. Increases the Amount of Information Retained
According to surveys done by Forrester Research, a minute of video content is worth about 1.8 million words of text. This means your employees will retain and digest more information in less time when it’s presented in video format.
It’s no secret that most people often remember what they see better than what they hear. So, reading a memo or a brief handout at a meeting will not have the same impact as watching a video.
Video content’s ability to increase information retention can be an invaluable tool in ensuring that your employees remember and implement the key points from your presentation. Hence, business executives and managers need to stay up-to-date on the latest video trends to keep up with how employees interact with video content.
2. Videos Break Down Complex Information
Business meetings include a lot of complex topics and information. If you’re the presenter, breaking down these ideas to teach your teammates or employees can be an uphill battle. In fact, it will take forever to draft your vision on paper or even create a presentation in a way that is digestible for the audience.
On the other hand, a video clip can show your employees what you mean in just a few minutes. Not only will the video explain the concept in a much simpler way, but it will also add some visual interest to your presentation. This gives them something to refer back to later on if they need a refresher.
3. Gives You a Break
Meetings are a great way to catch up, brainstorm, and plan for the future. But if you’re the one leading the meeting, it can be exhausting. You not only have to come up with the presentation material, but you also have to keep everyone engaged throughout the entire meeting.
This is where video comes in handy. By adding video to your presentation, you can take a break from being the center of attention. This will not only give you a chance to gather your thoughts, but it’s also a great way to break the monotony of the meeting and keep your audience entertained.
4. Videos Engage Almost All Learning Styles
We all know that different people have different learning styles. According to research, some people are visual learners, some are auditory learners, and others are kinesthetic learners. Unfortunately, traditional meetings only cater to auditory and visual learners. Auditory learners are good at taking in information by listening to lectures, while visual learners prefer to see pictures, charts, and other visuals.
But with a video, you can engage all three learning styles, giving everyone in the room a chance to learn and absorb the information in a way that works best for them. The employees can engage with visual content, listen to the audio, and even interact with the video if it’s interactive. The video’s motion and sound will also capture kinesthetic learners’ attention, making it easier for them to focus and pay attention.
As a result, your employees will be more engaged and invested in the meeting, which will lead to a better understanding and retention of information.
5. Keeps Employees Engaged and Attentive
There is nothing worse than seeing employees zoning out during a meeting. Not only is it disruptive, but it also shows they are not invested in the discussion. This can be a big problem if you’re trying to get them on board with a new project or initiative.
The good news is that video can help solve this problem. Thanks to its engaging nature, video content is more likely to capture and hold employees’ attention than a traditional presentation.
But even with video content, you still need a strategy to retain the attention of your audience. The best way to do this is by using short, to-the-point videos that start with a captivating introduction. Nobody wants to sit through a long, drawn-out video similar to a recorded lecture.
So, give your audience a reason to pay attention by starting with a bang. This will likely give them an opportunity to have meaningful discussions and ask questions about the content of the video, which is exactly what you want.
Contact a Professional Video Production Company Today
Are you interested in using video content in your next company presentation? Do you want to spice up your meetings and keep your employees engaged? Then contact a professional video production company today.
As an award-winning video production company, People First Media strives to provide quality content for our clients in Ft Lauderdale, FL. Our skilled team will guide your company through an extensive checklist to ensure that your video meets your requirements and budget. Give us a call today at 305-409-0009 to learn more about our services!