Author name: Dave Wells

Video Production 101: What is Set Dressing?

Video production 101: what is set dressing?

What separates a mediocre video from a high-quality one? The answer isn’t just one thing – it’s a combination of factors, including the script, the acting, and the visual elements. But, when it comes to visuals, each piece matters, including effects, props, costuming, and set dressing. Today, we’re going to focus on that last part […]

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Person watching Youtube on phone

5 Ways You Can Improve Your Company YouTube Channel

These days, video marketing has become a cornerstone of any brand’s promotional strategy. Over 90 percent of marketers say that video content delivers a positive ROI, and consumers are watching more videos than ever before. Even better, video content can convert leads to customers faster and more reliably than other marketing channels.  YouTube still reigns

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An imager of a video story board with hand drawn scenes

Why Storyboarding is Crucial for Your Video Content

When producing video content for your business, every step of preparation is crucial for success. The pre-production process allows you to get all of your ideas fleshed out so you can shoot and edit the final piece quickly and easily. One essential element of pre-production that often gets overlooked is storyboarding.  Virtually all films use

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Smiling women waving to camera

The 5 Second Rule: How to Keep Viewers Watching Your Video

If you’ve been paying attention to the world of digital marketing, you know that video content is huge right now. In fact, over 244 million people in the United States watch digital videos regularly, which is most of the population. Even more compelling is the fact that over half (54 percent) of these people want to

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Girl holding clapboard with camera and script

7 Video Script Techniques that Attract Real Paying Customers

It’s no secret that video content is a dominating force in the world of digital marketing. Over half of all businesses (54 percent) use video content on their home page, and in 2023, up to 82 percent of all web traffic will be video related.  Although there’s a lot of demand for video content, there’s

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branding video on screen

Video production basics: all about branding videos

Commercials communicate vital details to prospective customers and help fuel sales, but that’s not the only way to use them. Commercials are also the ideal platform for branding, where you’ll communicate personal details about the company, share your mission, and create a positive imprint on viewers. Let’s explore how branding videos from a corporate video

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Videos on website landing page

6 Reasons to Add Custom Corporate Videos to Your Website

It’s no secret that video content engages audiences better than anything else. According to data, users spend more than twice as much time on a site with videos, and they’re over 80 percent likely to share a video with friends and family if it relates to their interests. So, as a business, corporate video production can yield

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Woman being Interviewed for Company Presentation

5 Reasons to Include Video in Your Company Presentations

Regular company meetings are an essential part of business success in today’s business world. And while business owners know the significance of these meetings, they often find them to be a necessary evil. This is because most company meetings are nothing more than a series of PowerPoint presentations that bore both the presenter and the

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Video production team filming interview video

The Top Business Videos You Can Create for Brand Expansion

Selecting the most compelling videos to promote your business can make the difference between boosting your company to new heights beyond measure and allowing it to fall into the infinite abyss. In general, the best kinds of videos for your business are the same for every industry. However, the content will differ considerably from those

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Man filming videos in 4k

Why Does Your Business Need to Implement 4k in its Video Marketing Strategy?

One of today’s most dynamic ways to raise awareness for your products and services is through video marketing, and in recent years 4K video technology has become extremely popular in consumer markets. Understanding 4k video Videographers commonly use 4K video resolution in digital cinema with an image resolution of 4096 x 2160 pixels. It’s the

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