video engagement

Person watching Youtube on phone

5 Ways You Can Improve Your Company YouTube Channel

These days, video marketing has become a cornerstone of any brand’s promotional strategy. Over 90 percent of marketers say that video content delivers a positive ROI, and consumers are watching more videos than ever before. Even better, video content can convert leads to customers faster and more reliably than other marketing channels.  YouTube still reigns […]

5 Ways You Can Improve Your Company YouTube Channel Read More »

An imager of a video story board with hand drawn scenes

Why Storyboarding is Crucial for Your Video Content

When producing video content for your business, every step of preparation is crucial for success. The pre-production process allows you to get all of your ideas fleshed out so you can shoot and edit the final piece quickly and easily. One essential element of pre-production that often gets overlooked is storyboarding.  Virtually all films use

Why Storyboarding is Crucial for Your Video Content Read More »

Smiling women waving to camera

The 5 Second Rule: How to Keep Viewers Watching Your Video

If you’ve been paying attention to the world of digital marketing, you know that video content is huge right now. In fact, over 244 million people in the United States watch digital videos regularly, which is most of the population. Even more compelling is the fact that over half (54 percent) of these people want to

The 5 Second Rule: How to Keep Viewers Watching Your Video Read More »