As a corporate brand, it can be difficult to gain the trust of your desired client demographic based solely on corporate marketing. This is why customer testimonial videos are such a useful asset to many corporations. Potential clients are more inclined to engage with your brand when they see others who are happy with your products or services. Fortunately, if you need to make a corporate testimonial video production in Miami, it is a pretty simple process, and the end result will pay off for years to come.
Before we discuss how to get stared with a customer testimonial video production in Miami, let’s define what a customer testimonial video is and how it can benefit your brand.
What is a Customer Testimonial Video?
A customer testimonial video is essentially like a review of your company, your brand, your products, your services, or all of the above. When a client is particularly satisfied with their experience, you can ask if they would be willing to talk about their positive experiences with your brand. A customer testimonial video showcases your company’s ability to meet the needs of real people.
What are the Benefits of a Corporate Customer Testimonial Video?
There are numerous benefits related to customer testimonial videos. They have been a staple of corporate marketing for years, and continue to be an effective method of gaining new clients. So, let’s take a look at a few of the benefits of producing a corporate customer testimonial video:
- Increased consumer engagement – People respond to visual marketing (videos, images, etc.) more than text. Consumers tend to engage with relatable videos that address their needs and desires directly.
- Exposure – While a customer testimonial will probably not make your brand “go viral,” it will increase exposure via social media and other marketing avenues.
- Brand enhancement – Customer testimonial videos show that your brand is an expert in your field. This helps increase brand recognition and enhance your brand’s image.
- Better client retention – As previously stated, a customer testimonial video showcases the positive elements of your business. This can remind existing clients why they picked you in the first place, and encourage them to continue working with you in the future.
Shooting a Corporate Customer Testimonial with a Video Production Company in Miami
Are you interested in shooting a corporate customer testimonial in Miami? If so, People First Media can help you get started and see your project through to the end. People First Media is a boutique video production company serving clients in Miami, Fort Lauderdale, and Fort Myers. You can see examples of our other customer testimonials for DUNN Capital here and here. For more information on our services and video production in Miami, check out our website today!